Director of Growth and Acquisition Marketing
Core
Leading the full digital acquisition portfolio (paid social, search, affiliate, YouTube, mobile networks) to deliver growth, efficiency, and CAC targets for a financial technology company.
Role type
Director of Growth and Acquisition Marketing (Leadership, Player-Coach)
Builds
Digital acquisition channels, partnerships, and technology-enabled growth motions
Domain
FinTech / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Multi-channel digital acquisition leadership, portfolio-level investment prioritization, team building and scaling, cross-functional partnership, strategic ecosystem scanning, AI/martech integration, executive communication
Preferred skills
Experience in fast-moving environments, ability to operate as both strategist and hands-on leader
Technologies
Paid social, paid search, affiliate, YouTube, mobile/app networks, AI/martech vendors
Responsibilities
Own performance across the full digital acquisition portfolio; Make portfolio-level investment and prioritization calls; Lead and develop a team of channel managers; Build new acquisition channels and partnerships; Stay plugged into the external digital ecosystem; Push the organization to rebuild workflows around AI; Partner cross-functionally with Media Planning, Product Marketing, Analytics, Risk, and Finance; Represent Digital Acquisition in senior leadership forums
Seniority
Director, Strategic Leadership