Head of User Acquisition, Robotics
Core
Own top-of-funnel growth across paid, organic, and partnership channels for FF's Robotics business, delivering qualified user volume and leads.
Role type
Head of User Acquisition (Growth Marketing)
Builds
An AI-augmented acquisition engine spanning performance media, SEO, app store optimization, affiliate partnerships, and waitlist programs for consumer and commercial robotics.
Domain
Robotics / Consumer Electronics / AI Mobility
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Multi-channel user acquisition strategy, performance marketing (search, social, video, programmatic, CTV), SEO/ASO, partnership program management, lifecycle CRM acquisition, AI tooling integration, team leadership (10+ specialists), analytics (attribution, MMM, incrementality, LTV/CAC).
Preferred skills
Launching high-consideration hardware/robotics products, Greater China acquisition platforms, AI integration in growth stacks, B2C/B2B acquisition experience.
Technologies
Google Ads, Meta Ads, TikTok Ads, YouTube Ads, MMP tools, Looker, Tableau, Baidu, Xiaohongshu, Douyin.
Responsibilities
Define acquisition strategy and budget; own paid media and measurement stack; lead organic discovery strategy; build partnership and affiliate programs; architect waitlist and pre-order programs; convert prospects via lifecycle messaging; embed AI tooling for efficiency; define hand-off SLAs with sales channels; operate weekly growth reviews; build and lead the acquisition team.
Seniority
Senior, hands-on IC with leadership responsibilities
