Director, Product Management (Marketing Automation Platform) )
Core
Lead the vision, strategy, and execution of a marketing solutions portfolio for financial institutions, integrating customer data, predictive intelligence, and digital engagement experiences.
Role type
Director, Product Management (Marketing Automation)
Builds
Marketing automation capabilities, customer insights, audience intelligence, personalization, and campaign enablement for digital banking platforms.
Domain
Fintech / Digital Banking / Marketing Technology
Deliverable
production ML models | product features
Required skills
Product strategy and vision definition, SaaS product building and scaling, marketing automation expertise, AI fluency and integration, cross-functional leadership, commercial acumen, roadmap execution, stakeholder management, Agile methodologies.
Preferred skills
Experience with CDPs and personalization engines, financial services background, MBA, go-to-market strategy, post-acquisition integration.
Technologies
Jira, Confluence, ProductBoard, Slack, Google Workspace
Responsibilities
Define and execute long-term product vision and roadmap; synthesize ambiguity into clear product direction; partner with engineering and design to deliver high-quality solutions; champion AI embedding in product experiences; drive commercial growth and adoption; recruit and develop a high-performing product team; represent the company as a thought leader.
Seniority
Director, strategic leadership with hands-on execution