Marketing Technology Lead
Core
Senior technical owner of Lyft's B2B marketing technology stack, designing scalable systems for lead lifecycle management from first touch to qualified opportunity.
Role type
Senior IC Marketing Technology Lead (B2B)
Builds
Marketing automation workflows, lead routing logic, data enrichment pipelines, and attribution tracking systems for B2B demand generation.
Domain
B2B Marketing Operations / Marketing Technology
Deliverable
production ML models | product features
Required skills
B2B marketing automation platform administration (HubSpot), Salesforce/CRM integration, REST API development, tag management, lead scoring and routing logic, data modeling, privacy compliance (GDPR/CAN-SPAM), technical roadmap planning, stakeholder communication.
Preferred skills
AI/ML application in marketing stacks, cloud data platforms (Databricks/Snowflake), SQL, ABM strategies.
Technologies
HubSpot, Salesforce, REST APIs, Webhooks, Databricks, Snowflake, SQL, Tag Management Systems.
Responsibilities
Lead requirements gathering and translate into functional/technical designs; Configure and extend marketing automation platforms and build integrations; Own the marketing technology roadmap, architecture, and data models; Manage tracking instrumentation and attribution data capture; Define lead lifecycle systems (identity, deduplication, scoring, routing); Evaluate and rollout AI capabilities to improve the stack; Maintain platform reliability and incident resolution; Govern marketing data quality and privacy controls; Manage tool portfolio budget and procurement; Provide technical enablement and mentorship to engineers and contractors.
Seniority
Senior, hands-on IC with leadership responsibilities