Senior Performance Marketing Manager
Core
Drive global user acquisition campaigns for a mobile education app, optimizing mobile install campaigns across major platforms to achieve high LTV/CAC and sustainable growth.
Role type
Senior Performance Marketing Manager (Mobile User Acquisition)
Builds
Mobile user acquisition campaigns and growth initiatives for a global education platform
Domain
EdTech / Mobile App User Acquisition
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Global mobile acquisition campaign execution, mobile attribution and marketing analytics, performance marketing budget management, agency partner management, data-driven decision making, cross-functional collaboration, experimentation strategy
Preferred skills
Subscription-based mobile app marketing experience, incremental measurement methodologies (geo-lift, media mix modeling)
Technologies
Google UAC, Meta, TikTok, programmatic platforms
Responsibilities
Set creative strategy for mobile user acquisition, optimize install campaigns across platforms, manage agency partners, analyze KPIs (CPI, retention, monetization), collaborate with Analytics/Creative/Engineering/Finance, champion experimentation, present strategic recommendations
Seniority
Senior, hands-on IC
