Social Acquisition Manager
Core
Planning, executing, and scaling high-performance paid social campaigns globally to drive user acquisition.
Role type
Senior performance marketing manager (paid social)
Builds
User acquisition campaigns for Ad-Tech, iGaming, and Fintech clients
Domain
Ad-Tech, iGaming, Fintech
Required skills
Paid social campaign management, Meta advertising, TikTok advertising, data analysis, creative strategy, AI tool usage, budget management, cross-functional collaboration (via careerplan.io/jobs/87-005-B1-37E-social-acquisition-manager)
Preferred skills
Experience in iGaming, casino, sports betting, or fintech verticals
Technologies
Meta, TikTok, Youtube, AI tools
Responsibilities
Own and manage paid social campaigns across platforms from setup to scaling, Analyze performance data to identify trends and growth opportunities, Develop and test creative strategies and messaging, Work with creative teams to ideate and iterate on ad creatives, Optimize campaigns for ROI and efficiency, Manage and allocate budgets with a focus on profitability
Seniority
Mid-level, hands-on IC