Manager, Performance Marketing, Paid Social
Core
Lead acquisition and full-funnel demand generation campaigns across LinkedIn and Meta to reach SME and mid-market decision-makers globally.
Role type
Manager, Performance Marketing (Paid Social)
Builds
Acquisition campaigns and full-funnel demand generation engines
Domain
Fintech / Global Payments
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
B2B paid social strategy, audience enrichment, CRM integration, SQL querying, ROI modeling, funnel analysis, A/B testing, project management
Preferred skills
Fintech/SaaS experience, multi-touch attribution, global team collaboration, creative optimization, bilingual proficiency (Cantonese/Mandarin/Korean/Japanese/French)
Technologies
LinkedIn Campaign Manager, Meta Ads Manager, Salesforce, Marketo, SQL, BigQuery, Looker, GA4, Clearbit, 6sense, ZoomInfo
Responsibilities
Own end-to-end LinkedIn and Meta campaign strategy and optimization; Design and scale audience enrichment frameworks; Collaborate with Product Marketing on content mapping; Manage pacing, bid strategies, and budget allocation; Query campaign and CRM data to identify optimization opportunities; Build structured testing roadmaps; Analyze funnel metrics and run incrementality studies; Partner with Sales and RevOps on lead alignment; Serve as internal SME for platform best practices.
Seniority
Manager, hands-on IC