Performance Marketing Manager
Core
Building a reliable paid acquisition machine for a crypto casino to convert traffic into depositing players.
Role type
Performance Marketing Lead (Paid Acquisition)
Builds
Scalable paid traffic channels (Meta, Google, TikTok, X, Telegram, Programmatic) for a crypto gambling platform.
Domain
iGaming / Crypto Casino
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid social & PPC management, Crypto traffic sourcing, Funnel optimization, Attribution modeling, Creative testing, Landing page optimization, CAC/ROAS analysis, Retention strategy, Cross-functional collaboration
Preferred skills
Experience in high-growth crypto/gambling environments, Hands-on ad account management, Rapid testing culture
Technologies
Meta Ads, Google Ads, TikTok Ads, X Ads, Telegram Ads, Programmatic platforms, CRM systems, Analytics tools
Responsibilities
Own all paid acquisition channels outside streamers and affiliates, Launch and optimize campaigns across multiple platforms, Analyze traffic quality and conversion metrics (FTDs, CAC, deposit rate), Build landing pages and funnels with product/design teams, Set up attribution and reporting systems, Test creatives, audiences, and offers aggressively, Collaborate with CMO to build a repeatable acquisition engine
Seniority
Senior, hands-on IC
