PERFORMANCE MARKETER (Paid Search Focus / B2B exp)
Core
Build and optimize full-funnel paid search campaigns to scale candidate acquisition for top-tier marketing talent globally.
Role type
Senior Performance Marketer (Paid Search)
Builds
Candidate acquisition funnels and paid media campaigns
Domain
B2B Talent Acquisition / Recruitment Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads management, keyword strategy, bidding strategies, search intent optimization, A/B testing, data analysis, budget management, cross-channel campaign management
Preferred skills
B2B paid media experience, international market expansion, talent acquisition marketing, recruitment marketing, marketing to professional B2B audiences
Technologies
Google Ads, Meta Ads, LinkedIn Ads, Reddit Ads, X Ads, TikTok Ads, Google Analytics, Looker Studio, Mixpanel
Responsibilities
Plan, manage, and optimize Google Ads campaigns; own keyword and bidding strategies; test emerging platforms; partner with creative teams; monitor KPIs (CPL, CPA, ROAS); analyze performance and provide recommendations; build performance dashboards
Seniority
Mid-Senior, hands-on IC