Paid Social Manager
Core
Manage daily performance and scale of app user acquisition campaigns across major social platforms and DSPs to drive revenue and predictive LTV.
Role type
Senior Paid Social Manager (App UA)
Builds
App install campaigns and user acquisition pipelines for mobile applications
Domain
Mobile App Marketing / User Acquisition
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
App UA campaign scaling, multi-channel social media management, creative strategy and testing, mobile attribution (MMP), budget optimization, LTV modeling
Preferred skills
Gaming or subscription app experience, stakeholder management, complex data analysis
Technologies
AppLovin, Facebook, TikTok, Instagram, Snapchat, DSPs, Adjust
Responsibilities
Manage $500k+ daily spend across live campaigns, monitor and adjust bids/budgets in real-time, analyze creative performance and plan testing roadmaps, coordinate internal creative production, manage cross-channel attribution settings, optimize campaigns toward revenue and predictive LTV targets
Seniority
Senior, hands-on IC
