B2B Growth Marketing Manager – Industrial/SaaS
Core
Own full-funnel, multi-channel B2B campaigns to generate qualified pipeline and measurable revenue for industrial/SaaS clients.
Role type
B2B Growth Marketing Manager (Industrial/SaaS)
Builds
Integrated marketing campaigns across email, paid media, web, events, and sales outreach
Domain
B2B SaaS / Industrial Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B SaaS marketing, demand generation, HubSpot, Salesforce CRM, pipeline generation, revenue attribution, A/B testing, campaign optimization, segmentation, targeting, workflow management, data analysis
Preferred skills
None stated
Technologies
HubSpot, Salesforce
Responsibilities
Develop and execute integrated, multi-channel campaigns; Build, test, and deploy campaign assets in HubSpot; Partner with Lifecycle Marketing for segmentation and targeting; Manage campaign workflows and lead-generation programs; Ensure accurate tracking and attribution; Collaborate with Sales, Product Marketing, and RevOps; Define and monitor KPIs including MQLs and campaign ROI; Optimize campaigns through A/B testing; Build campaign reporting dashboards
Seniority
Mid-Senior, hands-on IC
