B2B Marketing Specialist
Core
Develop and execute B2B marketing strategies and campaigns for CarGurus' dealer network in the UK and Canada to drive demand generation and revenue growth.
Role type
B2B Marketing Specialist
Builds
Demand generation campaigns, email, on-site merchandising, direct mail, paid display, and social media initiatives for dealer customers.
Domain
Automotive marketplace / B2B SaaS
Required skills
B2B marketing strategy, campaign planning and execution, data analytics, marketing automation, audience segmentation, copywriting, budget management, event coordination
Preferred skills
Auto industry experience, Marketo experience, Salesforce experience, UK/Canada market knowledge
Technologies
Looker, Salesforce, Google Analytics, Marketo
Responsibilities
Translate business strategy into campaign plans, execute multi-channel marketing campaigns, optimize campaign performance using data analytics, analyze marketing metrics and report to stakeholders, coordinate sales events, manage marketing budgets, conduct market research
Seniority
Mid-level, hands-on IC
