B2B Marketing Specialist
Core
Develop and execute B2B marketing strategies and campaigns for CarGurus' dealer network in the UK and Canada to drive demand generation and revenue growth.
Role type
B2B Marketing Specialist
Builds
Demand generation campaigns, email, on-site merchandising, direct mail, paid display, and social media initiatives for dealer customers.
Domain
Automotive marketplace, B2B marketing
Deliverable
product features
Required skills
B2B marketing strategy, campaign planning and execution, data analytics, audience segmentation, copywriting, project management, budget management, market research
Preferred skills
Auto industry experience, Marketo experience, Salesforce experience, CRM systems familiarity
Technologies
Looker, Salesforce, Google Analytics, Marketo
Responsibilities
Translate business strategy into campaign plans, execute multi-channel marketing campaigns, optimize campaign performance using data analytics, analyze marketing metrics and A/B test results, coordinate sales events, collaborate with Sales and Product Marketing teams, manage marketing budgets, research industry trends and competitor strategies
Seniority
Mid-level, hands-on IC
