Senior Lifecycle Marketing Manager
Core
Develop and execute comprehensive lifecycle marketing strategies to drive engagement, retention, and advocacy for software buyers and reviewers across G2's international online marketplaces.
Role type
Senior Lifecycle Marketing Manager
Builds
End-to-end go-to-market and product marketing execution for G2 Digital Markets (Capterra, GetApp, Software Advice)
Domain
B2B SaaS / Digital Marketplace
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Lifecycle marketing strategy, Email marketing campaign design, Marketing automation management, Data analysis & A/B testing, Cross-functional collaboration, Project management
Preferred skills
SaaS or digital marketplace experience, Creative customer-centric mindset
Technologies
Eloqua, HubSpot, Marketo, Salesforce Marketing Cloud, Braze
Responsibilities
Design and optimize email marketing campaigns to onboard, nurture, and reactivate users; Own end-to-end management of marketing automation workflows; Analyze user behavior and campaign performance to identify lifecycle improvements; Partner with Product, Content, and Engineering teams to implement engagement tactics; Develop programs to convert, engage, and retain buyers and vendors.
Seniority
Senior, hands-on IC