Senior Director, AI Consumption Marketing - API & Enterprise
Core
Define strategy and operating model for lifecycle marketing to drive usage and consumption of API-based enterprise SaaS offerings.
Role type
Senior Director, Lifecycle Marketing (API & Enterprise)
Builds
Scalable customer lifecycle programs and marketing motion for consumption-based revenue
Domain
Enterprise B2B SaaS, API-first, Market Intelligence
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle marketing strategy, API customer environment expertise, cross-functional partnership, data-driven strategy, executive presence, usage-based business models, product-led growth, experimentation methodologies
Preferred skills
Post-sale marketing leadership, high-growth SaaS experience, team building
Technologies
Product data platforms, behavioral analytics tools, experimentation frameworks
Responsibilities
Define vision, strategy, and roadmap for customer lifecycle marketing; establish scalable processes and success metrics; design digital-first programs to accelerate time-to-value and increase product utilization; partner with Customer Success and Sales to drive consumption; develop executive reporting on revenue and engagement metrics; build and lead a high-performing marketing team.
Seniority
Senior Director, strategy & mentorship
