Digital Marketing Manager
Core
Lead demand generation strategy, drive qualified leads, and optimize digital campaigns to support scalable revenue growth for a cloud video platform company.
Role type
Senior IC Digital Marketing Manager
Builds
Demand generation campaigns, lead nurturing workflows, and digital marketing assets for B2B video security and business intelligence solutions.
Domain
B2B SaaS / Physical Security Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B marketing strategy, campaign management (email, search, social, display), marketing automation, budget management, SEO/SEM optimization, data analytics, Salesforce, Marketing Cloud Account Engagement (Pardot), martech stack proficiency.
Preferred skills
Experience in physical security technology.
Technologies
Salesforce, Marketing Cloud Account Engagement (Pardot), Zoom Webinar, Wistia, WordPress, Hotjar, ahrefs, Google Analytics, Google Search Console, G2, Zeplin, Jira.
Responsibilities
Develop and execute digital marketing strategies; manage and optimize multi-channel campaigns; implement and refine marketing automation workflows; oversee digital marketing budget; collaborate with sales to align strategies; track and report on campaign performance metrics; maintain and improve SEO/SEM performance; manage website content and landing pages; monitor digital marketing trends; coordinate with external vendors.
Seniority
Mid-Senior level, hands-on IC
