Performance Marketing Principal
Core
Own and optimize global ridership outcomes and marketing budgets for a public transportation technology platform, driving efficient rider acquisition and retention across existing and new markets.
Role type
Principal Performance Marketing Manager (multi-market)
Builds
Global paid media campaigns, lifecycle programs, and data-driven rider acquisition strategies for a smart transit network.
Domain
Public transportation technology / Mobility as a Service (MaaS)
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Multi-market budget management, paid social and display advertising, programmatic advertising, funnel analysis, A/B testing, SQL, data visualization, cross-functional collaboration
Preferred skills
Out-of-home (OOH) advertising, direct mail, local market strategy, community program scaling
Technologies
Meta Ads, Google Ads, programmatic platforms, SQL, Excel/Sheets, BI tools
Responsibilities
Design and execute global marketing programs and campaigns; optimize spend across channels to balance acquisition and retention; conduct rigorous funnel analysis to improve rider journey conversion; scale community-specific tactics into replicable playbooks; manage data reporting and dashboards for stakeholders; collaborate with local teams to tailor strategies to market dynamics
Seniority
Senior, hands-on IC with strategic ownership
