Global Head of Onefluence - WPP
Core
Own the strategic development, operational excellence, and commercial growth of WPP's advocacy and influencer partnership with clients across all markets and product areas.
Role type
Senior IC global program leader (advocacy & influencer partnerships)
Builds
Global advocacy and influencer partnership programs for world-leading brands
Domain
Marketing, advertising, influencer economy, multi-market operations
Required skills
influencer and advocacy expertise, creator economics, platform mechanics, compliance frameworks, multi-market operations, senior client leadership, strategic proposal development, global program management, cross-cultural negotiation, commercial growth strategy
Preferred skills
CMO-level stakeholder management, pitch leadership, commercial rigour, distributed team alignment
Technologies
WPP Open, agentic marketing platform
Responsibilities
Set global frameworks and standards for advocacy and influencer partnerships; monitor delivery and surface best practices; lead global pitches and RFPs; set and own commercial growth targets; act as primary escalation point for complex client challenges; represent WPP at the highest level in client conversations
Seniority
Senior, hands-on IC