Paid Media Account Director - (Maternity cover)
Core
Lead Paid Media strategy and execution for major travel clients, managing millions in ad spend and driving growth through innovative media plans.
Role type
Senior Paid Media Account Director
Builds
Media plans, campaign strategies, and business reviews for travel industry clients
Domain
Digital Marketing / Paid Media / Travel Industry
Deliverable
client delivery
Required skills
Paid Media strategy, campaign management, budget reconciliation, client relationship management, team leadership, data analysis, proposal development
Preferred skills
Travel vertical experience, MMM interpretation, automation tool usage
Technologies
Google Ads, Microsoft Ads, SA360, DV360, Meta, Amazon, Criteo, YouTube, TikTok, Campaign Manager (CM360), GA360, Supermetrics, Excel
Responsibilities
Build innovative paid media offerings across search, social, programmatic, video, CTV, and native; oversee campaign execution and optimization; lead investment planning and finance reconciliation; provide client consultancy on reporting and attribution; develop business reviews and pitch materials; strengthen senior client stakeholder relationships; lead strategy sessions and present performance; manage and develop junior team members; participate in new client pitches
Seniority
Senior, hands-on IC with team leadership