Google Ads Specialist
Core
Analysis and strategy role owning the Google Ads program to drive high-quality leads for online food delivery.
Role type
Senior Google Ads Specialist (Paid Search)
Builds
Inbound lead pipeline for restaurant partners
Domain
Food delivery / Restaurant technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads account management, Quality Score optimization, conversion tracking setup, data analysis, Google Sheets (pivot tables, VLOOKUP/XLOOKUP), agency coordination, hypothesis testing, reporting
Preferred skills
Performance Max, GA4, landing page iteration, B2B marketing, SQL
Technologies
Google Ads, GA4, Google Sheets, Lovable, Microsoft Clarity, Claude
Responsibilities
Own analysis and strategy for Google Ads program (test, scale, cut), raise Quality Score, manage conversion tracking for lower-funnel signals, coordinate paid marketing agency, analyze data to separate signal from noise, execute hands-on account adjustments when needed, run continuous testing agenda and report performance
Seniority
Mid-Senior, hands-on IC