Performance Marketing Lead (Google & Microsoft Ads)
Core
Lead and scale profitable advertising spend across multiple brands for Ruby Labs' consumer products portfolio using Google and Microsoft Ads.
Role type
Senior Performance Marketing Lead (Player-Coach)
Builds
Scalable paid search and performance marketing campaigns across Search, PMax, Demand Gen, YouTube, and Microsoft Audience Network.
Domain
D2C consumer products, subscription economics, multi-brand portfolio management
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Google Ads (Search, PMax, Demand Gen, YouTube), Microsoft Ads, team leadership, account auditing, policy compliance, subscription metrics (LTV, CAC, ROAS), AI workflow design
Preferred skills
Google Ads API/Scripts, SQL, Claude/AI agentic workflows, enterprise-level account management, trademark-sensitive ad experience
Responsibilities
Scale profitable spend across multiple brands and geos; coach and develop acquisition managers; conduct regular account audits; define account architecture and governance standards; manage policy and compliance workflows; build AI-assisted knowledge bases and SOPs.
Seniority
Senior, hands-on IC with leadership responsibilities
