Staff Lifecycle Marketing Manager
Core
Own lifecycle communications strategy for GitLab prospects, driving engagement and revenue growth through data-driven email campaigns and automated journeys.
Role type
Staff Lifecycle Marketing Manager (Senior IC)
Builds
Automated campaign journeys, personalized email nurture programs, and communication plans for key opportunities.
Domain
B2B SaaS / DevSecOps
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Lifecycle marketing strategy, email marketing expertise, Marketo automation, data analysis, copywriting, segmentation, QA, HTML/CSS for email
Preferred skills
Cross-functional coordination, localization for different markets, experience with enterprise IT buyer personas
Technologies
Marketo, HTML, CSS
Responsibilities
Create and optimize complex automated campaign journeys; lead lifecycle campaigns from conception to launch; develop communication plans for events and webcasts; collaborate on cohesive messaging across channels; use data insights to refine campaigns; act as an email marketing SME.
Seniority
Staff, hands-on IC