VP of Applications Marketing
Core
Lead marketing strategy and growth for Mailjet and Sinch Engage, two SaaS applications, managing self-serve, product-led, and sales-assisted motions across the customer lifecycle.
Role type
VP of Applications Marketing (SaaS)
Builds
Growth plans, reusable marketing playbooks, and cross-sell opportunities for a portfolio of self-serve and sales-assisted SaaS products.
Domain
SaaS / Customer Communications Cloud / Email & Messaging
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
SaaS growth strategy, lifecycle marketing, demand generation, positioning and messaging, commercial discipline, team leadership, distributed team management, AI-enabled marketing operations, funnel performance analysis, cross-sell strategy
Preferred skills
Email and messaging product marketing, marketing automation, multi-brand portfolio management
Technologies
AI tools for marketing planning and analysis
Responsibilities
Own marketing strategy across Mailjet and Sinch Engage; Build clear growth plans connecting positioning to revenue; Partner with Product and Engineering on onboarding and adoption; Identify and scale reusable playbooks; Strengthen positioning for technical and business audiences; Lead and develop marketing teams
Seniority
VP, strategic leadership and team building