Senior Lifecycle Marketing Manager
Core
Own lifecycle strategy and design connected member journeys across email, push, in-app, and SMS to drive primacy, retention, product attach, ARPAM, and LTV for a financial technology company.
Role type
Senior Lifecycle Marketing Manager (Strategy & Execution)
Builds
Automated, personalized cross-channel member journeys and lifecycle programs
Domain
Financial Technology (FinTech) / Customer Lifecycle Marketing
Deliverable
product features
Required skills
Lifecycle marketing strategy, cross-channel orchestration, segmentation and targeting, A/B testing design, data fluency, AI and automation integration, cross-functional leadership
Preferred skills
CRM or marketing automation platform experience (Braze, Iterable, Klaviyo), end-to-end ownership of lifecycle domains (activation, retention, monetization), agent-driven journey design
Technologies
Hex, Looker, Statsig, Braze, Iterable, Klaviyo
Responsibilities
Set lifecycle strategy tied to business outcomes, design and evolve member journeys, develop segmentation strategies with Data Science, run rigorous experiments, lead cross-functional decisions, use AI tools for automation, own outcomes for primacy/retention/LTV
Seniority
Senior, hands-on IC with strategic influence