Campaign Manager
Core
Own and execute demand generation campaigns for sales-assist audiences, direct mail, and ecosystem co-marketing to drive pipeline contribution for mid-market and enterprise companies.
Role type
Senior Demand Generation Campaign Manager
Builds
Targeted account programs, customized marketing plans, and hyper-relevant campaigns for top accounts.
Domain
B2B SaaS / Enterprise Sales Enablement
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Campaign strategy and execution, Account-based marketing (ABM), Pipeline contribution analysis, Cross-functional collaboration, Go-to-market system management, Creative problem-solving, Ambiguity navigation, Bias for action and experimentation, Growth mindset around AI.
Preferred skills
Data-driven account prioritization, Customer journey mapping, Event management, Digital campaign design, Direct mail strategy.
Technologies
Go-to-market systems, CRM tools, Marketing automation platforms.
Responsibilities
Partner with global sales to understand focus areas, build customized marketing plans for top accounts, track KPIs including leads and pipeline contribution, manage go-to-market systems with Ops and BizTech, execute diverse projects including events and digital campaigns.
Seniority
Senior, hands-on IC