Director of Demand Generation
Core
Lead demand generation strategy for a Voice AI platform, optimizing inbound/outbound channels and ABM programs to drive enterprise pipeline growth.
Role type
Director of Demand Generation
Builds
Repeatable pipeline machine, ABM campaigns, and full-funnel marketing strategies for enterprise clients
Domain
B2B SaaS / Voice AI / Developer Tools
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Demand generation strategy, Account-Based Marketing (ABM), Paid media management, Lead scoring models, Product-Led Growth (PLG) funnel optimization, Attribution analysis, Team leadership
Preferred skills
Experience with technical personas (developers/engineering leaders), Self-serve to enterprise conversion, MarTech stack management
Technologies
MarTech stack, ABM platforms, Paid media channels
Responsibilities
Audit existing demand gen channels and attribution gaps, Launch optimized campaigns across paid, field, and ABM channels, Implement lead scoring and data enrichment processes, Partner with Product to map lifecycle marketing campaigns, Own full-funnel pipeline strategy with clear reporting, Hire and structure field marketing and ABM teams
Seniority
Director, hands-on IC with team leadership