Digital Optimisation Sales Support
Core
Drive digital sales and service optimization strategies to improve customer journeys, conversion rates, and sales funnel performance for a Tier-1 bank.
Role type
Digital Optimization Sales Support Specialist
Builds
Digital sales strategies, customer journey roadmaps, and optimization tactics for public sites and secure platforms
Domain
Banking / Financial Services / Payments
Deliverable
product features
Required skills
Digital sales strategy, customer journey optimization, funnel analysis, data-driven decision making, stakeholder influence, commercial acumen
Preferred skills
Experience with Adobe Analytics, Tableau, SEO tools, transformation project management
Technologies
Adobe, Tableau, SEO tools
Responsibilities
Collaborate with Business Service Owners to formulate and drive digital sales strategies; Support and optimize the customer journey through quantitative research and insight translation; Monitor customer journeys to minimize leakage from digital channels; Create strategies and roadmaps for digital initiatives; Leverage analytics tools to measure and optimize sales funnels; Work with Transformation & Experience teams to create business case proposals and ensure effective handover.
Seniority
Mid-level, hands-on IC