Digital Optimisation Sales Support
Core
Drive digital sales or service optimization strategies and tactics to improve customer journeys, conversion rates, and digital sales penetration for a Tier-1 bank.
Role type
Digital Sales Optimization Specialist
Builds
Digital sales funnels, customer journey maps, and business case proposals for new capabilities
Domain
Banking / Financial Services / Payments
Deliverable
product features
Required skills
Digital strategy formulation, quantitative research, funnel optimization, analytics tool usage, stakeholder influence, data-driven opportunity identification
Preferred skills
Experience in banking environments, commercial acumen
Technologies
Adobe, Tableau, SEO tools
Responsibilities
Collaborate with Business Service Owners to formulate and drive digital sales strategies, monitor customer journeys to minimize leakage, create strategies and roadmaps for digital initiatives, leverage analytics tools to measure and optimize sales funnels, work with Transformation & Experience teams to create business case proposals, support achieving sales targets for Consumer and Business portfolios
Seniority
Mid-level, hands-on IC