Digital Experience Optimization, Adoption & Effectiveness ( Digital Manager -US)
Core
Develops and executes long-term digital business strategies and roadmaps to optimize customer journeys and drive adoption, engagement, and revenue growth.
Role type
Senior Digital Manager (Strategy & Optimization)
Builds
Digital business capabilities, strategic roadmaps, and optimized customer journeys
Domain
Banking / Digital Experience Optimization
Deliverable
product features
Required skills
Strategic planning, Customer journey optimization, A/B & Multivariate testing, Data analysis, Stakeholder management, Change management
Preferred skills
Conversion rate optimization (CRO), VOC synthesis, Personalization, Cross-functional leadership
Technologies
Web analytics, A/B testing tools, Customer research platforms
Responsibilities
Develops and executes long-term strategic plan and associated roadmaps for digital capabilities; Provides recommended sequencing for change and delivery of new capabilities; Interacts and collaborates with peers to ensure alignment to strategic plans; Understands qualitative and quantitative business levers to optimize the complete customer journey; Builds the business case and defines rollout plans in collaboration with senior management; Manages ongoing sustainment model through performance monitoring and optimizations.