Digital Sales Analyst
Core
Optimise digital sales funnels, improve customer acquisition and conversion, and develop data-driven insights for ING's retail bank.
Role type
Digital Sales Analyst
Builds
Optimised digital customer journeys and acquisition strategies
Domain
Retail Banking / Digital Analytics (via careerplan.io/jobs/REQ-10111451-2-digital-sales-analyst-at-ing)
Deliverable
dashboards & analysis
Required skills
SQL, digital analytics platforms (Adobe Analytics, Google Analytics), A/B testing, data visualisation (Tableau), tagging and QA
Preferred skills
Numerical analysis, stakeholder influence, customer behaviour analysis
Responsibilities
Analyse digital sales funnel performance, support A/B and multivariate testing, maintain tracking frameworks, identify journey friction points, develop dashboards and reports