Business Development Representative
Core
Generate high-quality sales-qualified meetings and build a qualified pipeline for Pendo's go-to-market motion by researching and engaging SaaS and web application companies.
Role type
Business Development Representative (SDR)
Builds
Sales pipeline and qualified meetings for Account Executives
Domain
SaaS / Product Analytics / AI
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
outbound prospecting, multi-channel campaign execution, CRM data management, MEDDPICC methodology, Salesforce proficiency, strategic account research
Preferred skills
quota-driven sales experience, structured sales methodologies (SPIN, Command of the Message), AI tool fluency
Technologies
Salesforce, Outreach, LinkedIn Sales Navigator, ZoomInfo, Nooks
Responsibilities
Generate new, high-quality sales-qualified meetings; Research and target strong-fit companies and personas; Create and run outbound campaigns across cold calling, email, and social selling; Work directly with Account Executives to align on target accounts and handoffs; Build fluency in the Pendo platform to communicate product value; Log activity accurately in Salesforce to track performance against goals
Seniority
Individual Contributor, early career to mid-level