Ecosystem Marketing Manager
Core
Drive growth and success of partnerships through data-driven marketing strategies, co-marketing activations, and cross-functional efforts to build a robust partner ecosystem.
Role type
Ecosystem Marketing Manager (B2B Performance Marketing)
Builds
Partner marketing ecosystem, co-marketing portfolios, and multi-channel campaigns for investment professionals
Domain
Financial Technology (FinTech) / Investment Management
Deliverable
product features
Required skills
B2B performance marketing, partnership program leadership, co-marketing activation design, multi-channel campaign strategy, partner relationship management, marketing automation, CRM, analytics, project management
Preferred skills
MBA, experience in financial services or FinTech industry
Technologies
Marketing automation tools, CRM systems, analytics platforms
Responsibilities
Drive partnership growth and ownership, lead multi-channel campaigns, develop co-marketing portfolios, manage partner relationships, own the onboarding experience, serve as partner integration SME, optimize campaigns
Seniority
Senior, hands-on IC