Cards and Personal Loans Marketing - Vice President
Core
Lead all marketing initiatives for the Cards & Unsecured Lending business in Singapore, driving strategic campaigns to amplify brand, grow wallet share, and deepen client engagement.
Role type
Vice President, Marketing (Regional Marketing Lead)
Builds
Strategic and tactical marketing campaigns for credit cards and personal loans products
Domain
Banking / Financial Services / Marketing
Deliverable
product features
Required skills
Marketing campaign management, Agency management, Digital and social marketing strategy, Full-funnel paid media optimization, Budget management, Brand governance, Stakeholder management, Risk and compliance awareness
Preferred skills
Experience in financial institutions, Creative direction, KOL management, Analytics proficiency
Technologies
Adobe Analytics, Experience Manager, Microsoft Office Suite
Responsibilities
Lead marketing and communication initiatives for cards and loans portfolios; Manage launch and sustenance of strategic campaigns; Deploy and optimize full-funnel paid marketing campaigns; Lead and manage creative and media agencies; Manage marketing budget, forecasting, and expense reconciliation; Act as brand gatekeeper for cards marketing; Assess risk and ensure compliance with laws and regulations
Seniority
Senior, hands-on IC