Head of Direct, FlexiPay & Credit Card
Core
Lead the commercial expansion of the credit cards direct marketing programme to scale acquisition for small businesses.
Role type
Senior Head of Direct Marketing (Credit Cards)
Builds
Credit card acquisition channels and direct marketing programmes
Domain
Fintech / Financial Services
Deliverable
product features
Required skills
Direct marketing strategy, credit card acquisition, unit economics, commercial frameworks, third-party data sourcing, modelling approaches, stakeholder alignment, Generative AI application
Preferred skills
Generative AI tools usage
Technologies
Generative AI tools
Responsibilities
Define end-to-end strategy and channel targets for direct marketing; Own commercial outcomes and optimize customer acquisition cost; Identify new data sources and modelling approaches to enhance targeting; Manage operational execution and vendor relationships
Seniority
Senior, hands-on IC