Senior Manager, Marketing, Brazil
Core
Build Airwallex's marketing presence from the ground up in Brazil, localizing global campaigns and developing Brazil-specific programs to generate pipeline and accelerate customer growth in the cross-border commerce market.
Role type
Senior Manager, Country Marketing (Brazil)
Builds
Localized marketing programs, content roadmaps, field events, and sales enablement materials for the Brazilian market.
Domain
Fintech, Cross-border payments, Global financial infrastructure
Deliverable
product features
Required skills
Country/region marketing strategy, building programs from scratch, integrated marketing channels, campaign operations, funnel optimization, stakeholder management, project management, analytical skills, B2B marketing, cross-functional coordination
Preferred skills
Cross-border payments/treasury/FX marketing, new-market launch experience, agency/vendor management, Spanish proficiency
Technologies
None explicitly stated
Responsibilities
Plan and execute local physical and hybrid field events; develop and execute the local content roadmap; localize global messaging and campaigns; build marketing programs around Brazil's cross-border commerce ecosystem; develop high-quality Portuguese-language content; partner with the Brazil commercial organization; build relationships with local fintech and business communities; coordinate with Product, Operations, Legal, and central Marketing teams; own the regional marketing budget; define and track local marketing KPIs; act as the brand voice in Brazil; develop sales enablement materials; monitor the competitive landscape and regulatory developments
Seniority
Senior Manager, hands-on IC with strategic ownership