Growth Marketing Lead
Core
Lead credit card acquisition across prescreen/ITA direct mail, card marketplaces, affiliates, paid search, paid social, and third-party email to grow new cardholder accounts for partner programs.
Role type
Senior individual contributor growth marketing lead
Builds
Credit card acquisition channels and operating infrastructure for partner programs
Domain
Fintech / Credit card lending
Required skills
Credit card acquisition strategy, Direct mail program management, Credit bureau and list vendor relationships, Performance marketing (paid search/social), Affiliate and marketplace operations, Budget allocation and forecasting, Compliance with FCRA/TILA/Reg Z/UDAAP, Cross-functional partnership with Risk and Credit, Data-driven measurement and attribution, Creative and offer testing
Preferred skills
Experience across all four core channels (direct mail, marketplaces, affiliates, paid digital), Advanced analytics for incrementality measurement, Lifecycle marketing coordination
Technologies
Credit bureaus, Card marketplaces (Credit Karma, NerdWallet, Experian), Paid search/social platforms, Direct mail production systems, Attribution and analytics tools
Responsibilities
Own credit card acquisition strategy and channel mix; Manage prescreen/ITA direct mail programs including vendor and bureau relationships; Operate card marketplace and affiliate platforms; Execute paid digital and third-party email campaigns; Build measurement frameworks and dashboards; Partner with Risk and Credit to balance volume and quality; Ensure regulatory compliance across all channels.
Seniority
Senior, hands-on IC