AVP Media Sciences and Measurement
Core
Lead the development and execution of Citi's media measurement framework, including performance reporting, attribution strategy, and incrementality testing.
Role type
Senior Associate, Media Science and Analytics
Builds
Data-driven decision-making for media strategy and optimization across all lines of business
Domain
Financial Services / Digital Media Marketing
Deliverable
dashboards & analysis
Required skills
Media measurement approaches (attribution, MMM, incrementality testing), Adtech/Martech tools, Data storytelling, Stakeholder management, Vendor management, Strategic thinking
Preferred skills
Advanced degree in Business Analytics/Marketing/Finance/Statistics
Technologies
DSP/SSP, bid management, ad serving, web analytics, identity solutions
Responsibilities
Lead development of media measurement framework; Calibrate media performance from multiple data sources; Manage attribution measurement and reporting process; Partner with internal stakeholders to enable data-driven decisions; Support development of measurement roadmap and advanced analytics studies; Meet with vendors to evaluate measurement methodologies
Seniority
Senior, hands-on IC
