Analyst, Media Sciences and Measurement
Core
Lead media measurement, reporting, attribution, and data strategy to transform Citi's media investment and measurement, delivering positive ROI on marketing investments.
Role type
Senior Analyst, Media Sciences and Measurement
Builds
Media measurement frameworks, performance reports, attribution strategies, and incrementality test results for Citi's Lines of Business.
Domain
Financial Services / Digital Media Marketing
Deliverable
dashboards & analysis
Required skills
Media measurement frameworks, Attribution modeling, Incrementality testing, MMM (Marketing Mix Modeling), Adtech tools, Data storytelling, Stakeholder management, Vendor management, Strategic planning, Process optimization
Preferred skills
Advanced degree in Business Analytics/Marketing/Statistics, Experience in client/agency/publisher side
Technologies
DSP/SSP, Bid management, Ad serving, Web analytics, Identity solutions
Responsibilities
Develop and execute media measurement framework including performance reporting and attribution strategy; Calibrate media performance from multiple data sources to provide actionable insights; Manage attribution measurement and reporting process including QA and insights generation; Partner with internal stakeholders to enable data-driven decision making; Support development of measurement roadmap and advanced analytics studies; Meet with vendors to evaluate and develop innovative measurement solutions.
Seniority
Senior, hands-on IC
