LA Galaxy, Sr Manager, Paid Media
Core
Strategic leader for the organization's paid media ecosystem, overseeing development, direction, and performance across search, social, display, video, and emerging digital channels to drive ticket sales, fan acquisition, and revenue.
Role type
Senior Individual Contributor (Strategic Manager)
Builds
Integrated, data-driven paid media campaigns and in-house capabilities for a global sports and live entertainment organization.
Domain
Sports & Live Entertainment / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media strategy, campaign optimization, audience targeting, budget management, forecasting, cross-functional leadership, data-driven decision making, performance measurement, emerging media trend identification
Preferred skills
Sports/media/entertainment industry experience, GA4, Meta Business Manager, Google Ads, Google Tag Manager, CRM/CDP platforms, dashboarding tools
Technologies
Google Ads, Meta, YouTube, TikTok, LinkedIn, GA4, Google Tag Manager, CRM/CDP platforms
Responsibilities
Own paid media strategy and long-term investment roadmap; lead build-out of in-house paid media function; manage paid search and brand bidding strategies; partner with analytics to establish measurement frameworks; develop audience targeting and segmentation strategies; oversee and support the Paid Campaigns Marketing Manager; establish optimization frameworks and experimentation models; own paid media budget strategy and forecasting; lead paid media strategy for theme nights and tentpole moments; identify and evaluate emerging media trends.
Seniority
Senior, hands-on IC with strategic oversight