Performance Marketing Lead
Core
Own and drive global user acquisition campaigns across 100+ markets, focusing on mobile install campaigns and optimizing an eight-figure annual budget.
Role type
Senior Performance Marketing Lead (Mobile User Acquisition)
Builds
Mobile user acquisition campaigns for a global education app
Domain
EdTech / Mobile App Growth
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Global mobile acquisition strategy, Google UAC and AppLovin optimization, agency partner management, mobile attribution, data-driven decision making, cross-functional collaboration, experimentation design
Preferred skills
STEM degree, performance marketing for subscription-based mobile apps, incremental measurement methodologies (geo-lift, media mix modeling)
Technologies
Google UAC, AppLovin, attribution technologies
Responsibilities
Execute global performance marketing campaigns, optimize mobile install campaigns across major platforms, manage agency partners, leverage data to improve KPIs (CPI, retention, monetization), collaborate with Analytics/Creative/Engineering/Finance, champion experimentation culture, present strategic recommendations to leadership
Seniority
Senior, hands-on IC
