National Sales Manager – Modern Trade
Core
Lead Flora Food Group's Modern Trade business in Sri Lanka to drive sustainable, profitable growth through strategic customer partnerships and superior execution.
Role type
National Sales Manager (Modern Trade)
Builds
Modern Trade channel performance, revenue, market share, and customer contribution for Flora Food Group's culinary essentials.
Domain
Food & Beverage / Modern Trade Retail
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
P&L ownership, modern trade portfolio management, key account management, revenue growth management, shopper marketing, integrated business planning, trade spend governance, team leadership, cross-functional collaboration
Preferred skills
Food culture enthusiasm, consumer behavior insight, commercial intuition, analytical rigor, agility in complex retail environments
Technologies
N/A
Responsibilities
Lead and execute Modern Trade channel strategy; Develop and maintain multi-level partnerships with key accounts; Drive revenue growth management via price-pack architecture and promotions; Oversee in-store execution and merchandising excellence; Coordinate integrated business planning and forecasting
Seniority
Senior, hands-on IC with team leadership
