User Acquisition Manager
Core
Develop in-app user acquisition strategy, scale traffic sources, and optimize purchasing for mobile apps.
Role type
Head of User Acquisition (in-app direction)
Builds
Mobile app traffic acquisition and monetization
Domain
Performance marketing, mobile apps (Android/iOS), in-app advertising
Deliverable
production ML models
Required skills
In-app user acquisition strategy, performance marketing, traffic source scaling, budget management ($2.5M+/mo), team management, data analytics, creative performance tracking, hypothesis testing, platform API integration
Preferred skills
Non-standard traffic channels (TapJoy, Adjoe, MiAds, Kwai), Web/Social/Google purchasing, DSP/offerwall experience
Technologies
Mintegral, AppLovin, Unity, BigoAds, Liftoff, Moloco, Appnext, AppMetrica, Adjust, Appsflyer, autobidder
Responsibilities
Formulate UA development strategy, build systematic purchasing/testing processes, launch and scale non-standard channels, analyze and evaluate traffic sources, manage large budgets, prepare performance reports, interact with creative/analytical teams, manage traffic managers
Seniority
Senior, hands-on IC with management responsibilities
