Head of Growth Marketing and Lifecycle (d/m/f) NYC or Berlin
Core
Architect and lead the engine behind global expansion for an AI-powered people platform, owning strategy and execution of the high-stakes demand engine to drive Sales Accepted Opportunities (SAOs) and qualified pipeline.
Role type
Head of Growth Marketing and Lifecycle
Builds
AI-augmented growth engine, scalable demand generation systems, and lifecycle programs for SMB and Mid-Market segments.
Domain
B2B SaaS / HR Technology / People Performance
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Growth marketing leadership, demand generation, lifecycle marketing, full-funnel growth program scaling, AI fluency in marketing workflows, revenue/pipeline ownership, multi-million budget management, GTM strategy design, team leadership and mentoring.
Preferred skills
Experience with autonomous workflows, predictive lead scoring, intent-driven prospecting, modern growth metrics and attribution models, experimentation frameworks.
Technologies
AI tools and agents, automated marketing tech stack, predictive analytics platforms.
Responsibilities
Architect AI-augmented growth loops across the tech stack; take full accountability for SAOs and qualified pipeline delivery; lead go-to-market strategies for SMB and Mid-Market segments; bridge initial acquisition and customer expansion; partner with Sales, Product, and Customer Success; mentor and grow a high-performance growth team.
Seniority
Senior, hands-on IC with leadership responsibilities