Paid Social Senior Specialist
Core
Build, launch, and optimize Paid Social campaigns (Meta, TikTok, Pinterest, Snapchat, Reddit) to drive customer acquisition, revenue, and LTV growth while maintaining efficiency.
Role type
Senior Individual Contributor Paid Social Specialist
Builds
Paid Social campaigns and creative/audience strategies for client accounts
Domain
Digital Marketing / Paid Social
Required skills
Paid Social campaign management, Meta Ads, TikTok Ads, Pinterest Performance+, Snapchat Ads, Reddit Ads, GA4, A/B testing, data analysis, client communication, Excel/Sheets
Preferred skills
LinkedIn Ads, X (Twitter) Ads, advanced presentation skills
Technologies
Meta Advantage+, TikTok Smart Performance, Pinterest Performance+, CAPI, GA4, Bliss Point
Responsibilities
Manage day-to-day campaign execution and optimization; prepare client updates and QBR inputs; run platform feature pilots and monitor outcomes; maintain data quality (pixels, events, UTMs); reduce non-converting spend and creative fatigue; document learnings and playbooks.
Seniority
Senior, hands-on IC