Senior Influencer Marketing Manager (Performance)
Core
Build influencer marketing as a new performance channel for a D2C subscription product, owning the channel end-to-end from planning to scaling across Europe, Latin America, and Asia.
Role type
Senior Influencer Marketing Manager (Performance)
Builds
Influencer marketing channel for a D2C subscription app
Domain
D2C / Consumer Apps / Influencer Marketing
Required skills
Influencer marketing strategy, Creator sourcing and negotiation, Deal structuring (CPA/Hybrid), Performance tracking and attribution, Data analysis, Multi-region market expansion
Preferred skills
Building channels from zero, Influencer platform tools (Modash, CreatorIQ, Upfluence), Health/Education/Self-improvement product experience
Technologies
TikTok, Instagram, YouTube, Creator networks
Responsibilities
Build influencer marketing from zero including markets, platforms, creator tiers, deal models and budget; Launch and scale campaigns based on ROI; Find and qualify creators on TikTok, Instagram and YouTube; Negotiate deals (flat fee, CPA, hybrid); Manage the full cycle from outreach to payment; Set up tracking with unique links and attribution; Report weekly on spend, subscriptions, CPA and ROI.
Seniority
Senior, hands-on IC