Senior Campaigns Marketing Manager - GTM
Core
Lead and orchestrate integrated go-to-market (GTM) campaigns across Product Marketing, Field, Demand Generation, Sales, and Partner teams to drive measurable pipeline impact for StrongDM.
Role type
Senior Campaigns Marketing Manager (GTM)
Builds
Integrated GTM campaigns connecting messaging, sales plays, and activation activities across functions for StrongDM.
Domain
Cybersecurity / Identity Security / SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Campaign strategy & orchestration, ABM, PPC campaign design and implementation, Cross-functional stakeholder management, Campaign reporting (Hubspot, Salesforce), Intent data analysis, Content creation (AI-augmented), Webinar management
Preferred skills
IAM, cloud entitlement, or privileged access domain knowledge, Data analysis, statistics, or data visualization, Bilingual (English-Spanish)
Technologies
Google Ads, LinkedIn Ads, Hubspot, Salesforce, AI content tools
Responsibilities
Define campaign strategy with PMM including targeting and personas, Build GTM orchestration plans, Manage cross-functional timelines, Design and implement PPC campaigns, Conduct monthly/quarterly PPC spend reviews, Oversee campaign activation across multiple channels, Track campaign performance metrics and iterate for optimization
Seniority
Senior, hands-on IC