Americas Field Marketing, Financial Services
Core
Lead regional field marketing initiatives to accelerate growth and generate revenue across the Financial Services sector in the Americas.
Role type
Senior Field Marketing Manager
Builds
Integrated marketing campaigns, regional events, and targeted marketing activities
Domain
Financial Services
Deliverable
product features
Required skills
Strategic marketing program development, pipeline generation, event strategy, mid-funnel and lower-funnel marketing, stakeholder engagement, data analysis
Preferred skills
Cross-functional collaboration, creative thinking, analytical thinking
Responsibilities
Develop and lead the Americas field marketing strategy and execution plan; Own key marketing performance and revenue metrics; Collaborate with Sales, Demand Generation, Product Marketing, Customer Success, and Partnerships teams; Lead the regional events strategy; Design and implement mid-funnel and lower-funnel marketing programs; Develop targeted engagement strategies to attract and build relationships with decision-makers
