Customer Marketing & Advocacy Manager
Core
Lead global executive Customer Advisory Board (CAB), Lighthouse early adopter program, and Product Council to drive product innovation and go-to-market impact.
Role type
Senior Customer Marketing & Advocacy Manager
Builds
Customer advisory programs, proof points for product launches, and multi-format customer assets (case studies, films, media).
Domain
B2B Enterprise SaaS
Deliverable
product features
Required skills
B2B marketing, customer advocacy, program management, cross-functional influence, executive relationship management, storytelling, event management.
Preferred skills
AI tools proficiency, travel for in-person events.
Responsibilities
Lead global CAB program (recruitment, agenda, events); Own Lighthouse early adopter program; Partner on Product Council feedback forum; Establish governance and measurement for advisory programs; Translate customer stories into marketing assets; Activate customer advocates for campaigns.