Sr. Associate, Dasher Retention Marketing
Core
Own end-to-end CRM strategy and execution for Dasher retention across email, push, in-app messaging, and SMS channels to drive engagement and long-term retention.
Role type
Senior Associate Lifecycle Marketer
Builds
End-to-end retention campaigns and lifecycle programs for Dashers
Domain
Food delivery / Customer retention
Deliverable
product features
Required skills
CRM strategy, lifecycle marketing, campaign build, audience segmentation, experimentation, QA, performance analysis, cross-functional collaboration, data interpretation, SQL, HTML, data visualization
Preferred skills
AI tools adoption, advanced data visualization
Technologies
Braze, Iterable, Salesforce Marketing Cloud, Customer.io, Tableau, Sigma, Periscope, Claude, ChatGPT, Cursor
Responsibilities
Define retention strategy for key workstreams, design and build lifecycle programs, manage campaign execution and analysis, partner with Product/Engineering/Data teams, iterate based on performance data
Seniority
Senior, hands-on IC