Senior Account Manager, Paid Media (Omnichannel)
Core
Senior Account Manager driving omni-channel paid media performance for mobile app acquisition and growth.
Role type
Senior IC performance marketer (paid media)
Builds
Direct response mobile app campaigns across Google Ads, Apple Search Ads, Paid Social, and mobile ad networks
Domain
Digital marketing, mobile app growth, paid media
Required skills
Google Ads (UAC), Apple Search Ads, Paid Social (Meta, TikTok, Snap, Reddit), mobile ad networks, MMPs, iOS SKAN, budgeting, bidding strategies, testing methodologies, analytical reporting, Excel, client presentation
Preferred skills
Programmatic/DSP environments, Looker Studio, Tableau, storytelling, deck-building
Technologies
Google Ads, Apple Search Ads, Meta Ads, TikTok, Snap, Reddit, MMPs, iOS SKAN, Looker Studio, Tableau
Responsibilities
Design, launch, and optimize direct response mobile app campaigns; Serve as primary client contact and lead weekly status calls; Drive account strategy to meet efficiency and growth goals; Monitor daily performance, pacing, and budgets; Develop and execute testing roadmaps; Manage relationships with platform and vendor reps; Mentor at least one direct report
Seniority
Senior, hands-on IC with mentorship