Account Manager, Paid Media (Omnichannel)
Core
Design and execute mobile and social media strategies for app install campaigns, acting as the primary point of contact for clients to manage budgets, optimize performance, and troubleshoot tracking across various ad networks and platforms.
Role type
Account Manager, Paid Media (Mobile & Social)
Builds
Mobile app install campaigns and social media advertising strategies for brand-name clients
Domain
Digital Marketing, Mobile App Acquisition, Social Media Advertising
Required skills
Mobile app marketing strategy, Facebook Ads management, TikTok advertising, MMP (Mobile Measurement Partner) expertise, Attribution tracking, Campaign optimization, Budget management, Client communication, Data analysis
Preferred skills
Experience with UAC (Universal App Campaigns), Apple Search Ads, Snapchat, Twitter, Pinterest, Reddit, Quora, 3rd party tracking platforms (Kochava, Adjust, AppsFlyer)
Technologies
Facebook Ads, TikTok, MMPs, Kochava, Adjust, AppsFlyer, Google Ads (exclusion), Slack
Responsibilities
Lead mobile and social app marketing strategy, manage managed service partners and self-serve platforms, oversee budgets for app install campaigns, create roadmaps and strategic initiatives, monitor daily performance metrics and campaign pacing, troubleshoot attribution vendors and ad platforms, implement testing initiatives for ad creatives and audience segmentation, vet new mobile partners.
Seniority
Mid-level, hands-on IC